2025
what we breatheCampaign; Publication; Interactive Design
Through typographic explorations, mark-making, UV-reactive ink, and layered visuals, the work draws viewers in to linger in the discomfort while confronting the unseen. Leveraging public art, posters, billboards, and an interactive twine zine set, the duality of what we see versus what we breathe is highlighted through assets that transform under blacklight to make the invisible visible.
Typography
Mark-making
The first part of the campaign, which was exposed at Eco-Fest 2025, is a twine zine set. The zine is presented in two versions: one printed in full, and another at minimal opacity, translating the residual nature of air pollution by human hands. The experience of both publications varies by whitelight vs blacklight, highlighting certain words, marks, and symbols for the viewer.
Select spreads are printed on a translucent vellum, allowing content to bleed from one page to another, just as particles in the air do to our lungs. One ultimate goal of this publication was for it to serve as a constant reminder—a lasting, metaphorical artifact, with the materiality echoing the very subject it investigates.
Citywide public art interventions, including posters and billboards, expanded the zine set’s mission directly into the urban environment. Daytime and nighttime provided different experiences for viewers, with blacklight-powered illumination transforming the designs once again. As viewers pass by, what we breathe reminds them: we breathe, what kind of life do we inhale?