2023-2025
Six Flags Entertainment CorporationWeb Design; Communications; Marketing; Signage
Responsible for the branding and marketing of THE FLASH Pass Program at Six Flags park, I created a new suite of guidelines and assets including large-scale print signage, promotional and instructional collateral, digital web graphics and mobile content.
THE FLASH™ Pass Mobile Content
Signage & Collateral
Designed graphics for a marketing campaign for the product that focused on driving sales and in-park guest conversion. Leveraged Google Analytics tracking via individualized QR codes to measure the success of the campaign via acquisition and conversion rates.
The company had recently completed a merger with a longtime competitor and subsequently adopted the FUN stock ticker symbol. I leveraged this symbol as the central concept for the campaign, aligning it with Six Flags’ refreshed brand.
Designed a variety of attraction signage themed to both original Six Flags concepts and Warner Bros. (WB) intellectual properties across the nation. Each sign was created with guest experience, immersion, navigation, and clear way-finding in mind.
BATMAN™: The Ride; Six Flags Over Georgia [Austell, GA]
Roaring Rapids; Six Flags Great Adventure [Jackson, NJ]
Goliath; Six Flags Great America [Gurnee, IL]
Nitro; Six Flags Great Adventure [Jackson, NJ]
Nitro; Six Flags Great Adventure [Jackson, NJ]
THE JOKER™; Six Flags Discovery Kingdom [Vallejo, CA]
HARLEY QUINN™ Spinsanity; Six Flags America [Bowie, MD]
Monster Mansion; Six Flags Over Georgia [Austell, GA]
West Coast Racers; Six Flags Magic Mountain [Valencia, CA]
Professor Screamore’s SkyWinder; Six Flags America [Bowie, MD]
Dare Devil Dive; Six Flags Over Georgia [Austell, GA]
Apocalypse; Six Flags Magic Mountain [Valencia, CA]
Twisted Cyclone; Six Flags Over Georgia [Austell, GA]
THE RIDDLER™ Mindbender; Six Flags Over Georgia [Austell, GA]
THE PENGUIN™ Blizzard River; Six Flags America [Bowie, MD]
Ragin’ Cajun; Six Flags America [Bowie, MD]
Gold Rusher; Six Flags Magic Mountain [Valencia, CA]
WONDER WOMAN™ Lasso of Truth; Six Flags Discovery Kingdom [Vallejo, CA]