2024
Old School Burgers & BrewsBranding; Packaging; Visual Identity
Channeling that classic 20th century Americana feel, Old School Burgers & Brews brings this timeless spirit to life through its menu and overall experience. The brand’s personality is bold, unapologetic, and grounded in tradition, offering a distinctive presence on the streets of L.A.
Inspired by the black outlines, solid colors, and motifs of Old School tattooing, Old School Burgers & Brews carries that same grit and attitude into its visual identity. Inked with a palette of black, red, and tans, daggers, roses, anchors, and clinking beers move off the skin and into the brand’s DNA. The type and lettering feels lifted from vintage tattoo flash sheets, and is paired with the classic American Typewriter font.
Logo Set
Color & Type
Color & Type
Illustrations & Pattern